In 2024, this multi-market sustainability campaign was conceptualized and directed under the Kinnect Foundation's Give a Second Life initiative. Spearheaded to mobilize Kith's international retail footprint for Earth Day, the program aligned localized environmental action with global brand messaging across continents.

Key Leadership & Program Impact:

• Global Initiative Architecture & Steering: Designed and executed an international sustainability framework, directing local Kith retail teams across South Korea, Canada, the UK, and multiple US regions to implement tailored community solutions.

• Corporate Strategic Partnership: Secured a major global partnership with The North Face to co-fund, amplify, and scale environmental restoration and upcycling activations across international markets.

• Cross-Market Operational Oversight: Led decentralized teams to execute diverse high-impact activations, including organic waste upcycling at Kith Seoul, rain-damage restoration of Lo'i patches in Hawaii, footwear circularity initiatives in Toronto, and youth upcycling workshops in London and California.

• Community-Centric Impact Framework: Established a replicable model for corporate environmental responsibility that prioritizes long-term community utility over one-size-fits-all volunteering.